ABOUT
Phāea Blue, a distinguished member of Small Luxury Hotels of the World (SLH), redefines boutique hospitality by combining unparalleled sea views, intimate spaces, and a welcoming atmosphere with an extraordinary focus on interior luxury design. Nestled directly on Crete’s pristine shores, it stands as the island’s only luxury boutique hotel located directly on the beach—a serene retreat where contemporary elegance meets timeless Greek heritage.
The hotel’s reimagined interiors seamlessly blend modern design with Crete’s rich cultural history, creating spaces that feel both intentional and immersive. At the heart of Phāea Blue lies a commitment to showcasing the island’s soul through art, craftsmanship, and authentic connections to its past. Every corner tells a story, offering guests an elevated experience that is as luxurious as it is meaningful.
Phāea Blue’s collaboration with the prestigious Benaki Museum underscores its dedication to cultural authenticity. The lobby, a centerpiece of this partnership, acts as a living gallery, featuring curated collections that celebrate Greece’s vibrant past. This thoughtful integration of history and art invites guests to engage with Crete’s heritage in a space that bridges the traditional and the contemporary.
Artistic excellence is further highlighted through collaborations with some of Greece’s most renowned artisans. Each detail in the hotel’s design speaks to the artistry of creators such as ceramicists Melina Xenaki and Kallia Panopoulou, marble atelier Onentropy, porcelain craftsman Thomais Kontou, and artist Philippos Theodorides. Their original works infuse the interiors with cultural depth and authenticity, creating a harmonious dialogue between history and innovation. Complementing these pieces are selections from Anthologist by Andria Mitsakos, blending modern sophistication with traditional aesthetics. Handwoven textiles crafted by the owner’s grandmother, Agapi Sbokou, add a deeply personal and authentic touch, honoring Crete’s enduring traditions.
The guest rooms and suites are sanctuaries of understated luxury, designed to reflect the island’s natural beauty and cultural richness. Set amidst gardens of fragrant indigenous plants, these spaces feature natural textures, historical details, and a calming palette inspired by Crete’s landscapes. Eclectic Greek art pieces further personalize the rooms, fostering a sense of connection to the island’s spirit and heritage.
Beyond aesthetics, Phāea Blue creates an immersive experience that resonates with the senses. From farm-to-table dining to seaside meals crafted with local ingredients, every element of the guest journey celebrates Crete’s traditions. The design ethos, emphasizing thoughtful craftsmanship and cultural storytelling, extends throughout the property, ensuring every moment feels intentional and deeply rooted in the island’s identity.
As a family-run boutique hotel, Phāea Blue combines exceptional service with a personal touch, fostering transformative connections between guests, the island, and its timeless heritage. The hotel is more than a destination—it is a retreat where history, art, and design converge to create an unforgettable journey. Phāea Blue’s commitment to conscious luxury and authentic storytelling positions it as a leader in boutique hospitality, deserving recognition for its extraordinary interior design that celebrates art, culture, and craftsmanship.
